A PROBLEM WITH SAFEWAY'S OUTLOOK ON REINVENTION

In a letter to the editor published in SN last week, Steve Burd, president and CEO of Safeway, Pleasanton, Calif., outlined his view of the recently completed California labor battles and the future of supermarket retailing (SN, March 29, Page 4).The letter was written at a crucial moment in Burd's tenure at the company: He has emerged largely victorious from the lengthy strike-lockout in California,

In a letter to the editor published in SN last week, Steve Burd, president and CEO of Safeway, Pleasanton, Calif., outlined his view of the recently completed California labor battles and the future of supermarket retailing (SN, March 29, Page 4).

The letter was written at a crucial moment in Burd's tenure at the company: He has emerged largely victorious from the lengthy strike-lockout in California, and is now under pressure from some institutional investors who are pushing for a "n

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