PROCACCI BROS. DEBUTS NEW TOMATO BRAND

PHILADELPHIA, Pa. -- Produce wholesaler Procacci Bros. here is introducing a new house brand, Garden Sweet'est, which will be directed toward premium fresh-tomato varieties in clam shell packages.ned by Procacci Bros. to compete with hothouse tomatoes.The company said the new Garden Sweet'est name will help it focus its marketing, advertising and promotional resources on the tomato category.

PHILADELPHIA, Pa. -- Produce wholesaler Procacci Bros. here is introducing a new house brand, Garden Sweet'est, which will be directed toward premium fresh-tomato varieties in clam shell packages.

ned by Procacci Bros. to compete with hothouse tomatoes.

The company said the new Garden Sweet'est name will help it focus its marketing, advertising and promotional resources on the tomato category.

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