PROCTER & GAMBLE PLANS TO MAGNIFY POP DISPLAYS

CHICAGO -- Procter & Gamble Co., Cincinnati, will be increasing its point-of-purchase displays to support its brands in the supermarket, according to William Smith, merchandising manager. Along with funding lower list prices, he said cost savings from P&G's value-pricing strategy will be used to build brand franchises with emphasis on product development, advertising and winning at point of sale."Display

CHICAGO -- Procter & Gamble Co., Cincinnati, will be increasing its point-of-purchase displays to support its brands in the supermarket, according to William Smith, merchandising manager. Along with funding lower list prices, he said cost savings from P&G's value-pricing strategy will be used to build brand franchises with emphasis on product development, advertising and winning at point of sale.

"Display may become more important to the success of our business as we continue

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