PROCTER & GAMBLE REVAMPS RETAIL INCENTIVES

CINCINNATI -- Procter & Gamble here has mobilized its customer business teams to present retailers with details of its latest program for improving the efficiency of its business practices.The effort, dubbed Streamlined '97, tackles persistent costs such as refunds for unsalables, delivery exceptions and discontinued product markdowns by offering monetary incentives to trade partners who adopt several

CINCINNATI -- Procter & Gamble here has mobilized its customer business teams to present retailers with details of its latest program for improving the efficiency of its business practices.

The effort, dubbed Streamlined '97, tackles persistent costs such as refunds for unsalables, delivery exceptions and discontinued product markdowns by offering monetary incentives to trade partners who adopt several new recommended practices.

A centerpiece of the new activity will be a

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