Produce for Better Health's New Initiative Grows

SAN FRANCISCO Produce for Better Health Foundation, the Wilmington, Del.-based nonprofit, is gearing up to launch its new Fruits & Veggies More Matters education initiative here on March 19, and has recently signed on Wal-Mart and Safeway as the newest companies to join the license agreement, which now includes 33 retail companies representing approximately 20,000 retail stores across the United States.

SAN FRANCISCO — Produce for Better Health Foundation, the Wilmington, Del.-based nonprofit, is gearing up to launch its new “Fruits & Veggies — More Matters” education initiative here on March 19, and has recently signed on Wal-Mart and Safeway as the newest companies to join the license agreement, which now includes 33 retail companies representing approximately 20,000 retail stores across the United States.

“The whole licensing process has just been extremely positive,” B

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