PRODUCE, FLORAL OFFER MORE THAN JUST PUMPKINS

Halloween-themed products are as abundant in the produce and floral departments as a harvest of apples. The trick is knowing how much to offer, and how best to merchandise them, according to retailers and category experts interviewed by SN."Halloween is just a conglomeration of all different items -- candles, giftware, centerpieces -- unlike what you sell on Mother's or Valentine's Day, which are

Halloween-themed products are as abundant in the produce and floral departments as a harvest of apples. The trick is knowing how much to offer, and how best to merchandise them, according to retailers and category experts interviewed by SN.

"Halloween is just a conglomeration of all different items -- candles, giftware, centerpieces -- unlike what you sell on Mother's or Valentine's Day, which are mostly just fresh flowers," said Keith Parris, floral supervisor, Dierbergs, St. Louis.

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