PRODUCE LACKING IN WHOLE-HEALTH PROGRAMS

ATLANTA -- The produce department has traditionally been the destination for consumers looking to eat healthy. But to date, retailers implementing whole health programs in their stores have passed it over in favor of the pharmacy, according to experts at Fresh Summit '99 here, the annual convention of the Newark, Del.-based Produce Marketing Association.On the face of it, this decision to make pharmacy

ATLANTA -- The produce department has traditionally been the destination for consumers looking to eat healthy. But to date, retailers implementing whole health programs in their stores have passed it over in favor of the pharmacy, according to experts at Fresh Summit '99 here, the annual convention of the Newark, Del.-based Produce Marketing Association.

On the face of it, this decision to make pharmacy the lead might seem logical, given the quasi-medical nature of the whole-health mo

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