PRODUCE MAN HARVESTS 5% SALES GROWTH IN PBH TV TEST

NEWARK, Del. -- The Produce Man -- a man-like animated character constructed of different produce items who is the star of 5 a Day public service announcements -- can help supermarkets sell more produce, according to the results of a market test released by the Produce for Better Health Foundation here.test is that the Produce Man character as paid advertising had a direct, measurable impact on produce

NEWARK, Del. -- The Produce Man -- a man-like animated character constructed of different produce items who is the star of 5 a Day public service announcements -- can help supermarkets sell more produce, according to the results of a market test released by the Produce for Better Health Foundation here.

test is that the Produce Man character as paid advertising had a direct, measurable impact on produce sales," said Robb Enright, manager of public relations for the PBH. "Through this

Register to view the full article

Already a member? .