PRODUCE PRODUCES

Retailers are increasingly using produce as a total-store statement of quality, variety and freshness. Departments have been expanded, redesigned and moved up front, promoting fresh fruits and vegetables as the yardstick by which consumers can measure a store's total appeal. The in-store dynamics at work here, coupled with improved efficiencies on the supply side, have provided retailers with new

Retailers are increasingly using produce as a total-store statement of quality, variety and freshness. Departments have been expanded, redesigned and moved up front, promoting fresh fruits and vegetables as the yardstick by which consumers can measure a store's total appeal. The in-store dynamics at work here, coupled with improved efficiencies on the supply side, have provided retailers with new opportunities to introduce private-label fruits and vegetables -- from individual stockkeeping un

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