PRODUCE PRODUCTION

MONTAGUE, N.J. -- At Big V Supermarkets' prototype format here, the produce catches you broadside as soon as you step inside the door.It is an aggressive merchandising effect that does more than draw the shoppers' attention; it virtually stops them in their tracks with the message that there is an abundance of fresh fruits and vegetables here.It is a message that Big V wants its shoppers to get, loud

MONTAGUE, N.J. -- At Big V Supermarkets' prototype format here, the produce catches you broadside as soon as you step inside the door.

It is an aggressive merchandising effect that does more than draw the shoppers' attention; it virtually stops them in their tracks with the message that there is an abundance of fresh fruits and vegetables here.

It is a message that Big V wants its shoppers to get, loud and clear. At the chain's store here, and at subsequent units it continues

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TAGS: Center Store