PRODUCE PROFICIENCY

The roadside produce stand is back -- but these days, it is looking less like it rolled off of a farmer's pickup truck, and more like a savvy category killer.A breed of specialized food retailer that focuses closely, if not exclusively, on very fresh fruits and vegetables, is making its mark in major markets across the country, both in traditional agricultural areas and in the heart of some important

The roadside produce stand is back -- but these days, it is looking less like it rolled off of a farmer's pickup truck, and more like a savvy category killer.

A breed of specialized food retailer that focuses closely, if not exclusively, on very fresh fruits and vegetables, is making its mark in major markets across the country, both in traditional agricultural areas and in the heart of some important urban markets.

While Harry's Farmers Market, Roswell, Ga., and the other mas

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