BENTONVILLE, Ark. -- Produce is moving up in the supercenter merchandising hierarchy at Wal-Mart Stores here.
The department is playing a more pivotal role, in concert with other fresh departments, in the retail giant's food strategy. And that role is reflected in what the chain is calling its next-generation supercenter, nine of which will already have been opened by this week.
While always an important part of its supercenter format's fresh-food presentation, produce in Wal-