PRODUCE IS STAR OF SHOW AT WEGMANS' PROTOTYPE

PITTSFORD, N.Y. -- The innovative fresh-meals merchandising techniques at Wegmans' latest prototype may be sexy, but produce is clearly still at the heart of the retailer's fresh-food strategy, judging from the department's prominence in the 130,000-square-foot replacement store here.Built on the site of Wegmans' first unit, the store embodies some significant refinements to the configuration and,

PITTSFORD, N.Y. -- The innovative fresh-meals merchandising techniques at Wegmans' latest prototype may be sexy, but produce is clearly still at the heart of the retailer's fresh-food strategy, judging from the department's prominence in the 130,000-square-foot replacement store here.

Built on the site of Wegmans' first unit, the store embodies some significant refinements to the configuration and, in certain cases, the merchandising elements of the fresh-food departments.

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