PRODUCE/FLORAL: BIGGER AND BETTER

Produce and floral easily retained their crowns as the brightest and most exciting categories in the supermarket this year, with the industry-average, 4,000-square-foot department offering upwards of 600 items on any given day. The growth in large part has been spurred by a continuing influx of value-added and produce-related goods, ranging from bagged salad mixes to soy products.Smaller chains and

Produce and floral easily retained their crowns as the brightest and most exciting categories in the supermarket this year, with the industry-average, 4,000-square-foot department offering upwards of 600 items on any given day. The growth in large part has been spurred by a continuing influx of value-added and produce-related goods, ranging from bagged salad mixes to soy products.

Smaller chains and independents are heavily investing in updating their produce and floral selections as

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