PRODUCE'S ADDED CACHET

The debate continues among retailers about whether the branding of bulk produce will catch on -- but brand names already are clearly more valuable in the value-added section.What's more, many of them said the brands will become even more important as the value-added category -- which includes items such as prepackaged salads, produce-based meals, baby whole-peeled carrots and precut pineapples --

The debate continues among retailers about whether the branding of bulk produce will catch on -- but brand names already are clearly more valuable in the value-added section.

What's more, many of them said the brands will become even more important as the value-added category -- which includes items such as prepackaged salads, produce-based meals, baby whole-peeled carrots and precut pineapples -- expands and new players fight for limited shelf space and for the attentions of consumer

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