PRODUCT LICENSES WILL REMAIN IN SPOTLIGHT AT GENERAL MILLS

LOS ANGELES -- Entertainment licensing will continue to be an important component in the brand marketing plans of General Mills. Wayne Chilicki, manager of promotion innovation at the Minneapolis-based company, said, "General Mills definitely believes in licensing." He outlined his company's procedure in evaluating and using licenses here at the Star Power '96 entertainment marketing conference, sponsored

LOS ANGELES -- Entertainment licensing will continue to be an important component in the brand marketing plans of General Mills. Wayne Chilicki, manager of promotion innovation at the Minneapolis-based company, said, "General Mills definitely believes in licensing." He outlined his company's procedure in evaluating and using licenses here at the Star Power '96 entertainment marketing conference, sponsored by the Promotion Marketing Association of America, New York. According to Chilicki, Gene

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