PRODUCTS & PROMOTIONS

Ads for Detergent 'Gel'itt Benkiser here recently introduced the first gel detergent not sold in a bottle, Electrasol Gelpacs, with a $22 million advertising and promotion campaign. National teaser advertising began in November, but a full campaign launches this month, resulting in more than 3 billion impressions across the country. Both scents of Electrasol Gelpacs -- Orange Blossom and Sparkling

Ads for Detergent 'Gel'

itt Benkiser here recently introduced the first gel detergent not sold in a bottle, Electrasol Gelpacs, with a $22 million advertising and promotion campaign. National teaser advertising began in November, but a full campaign launches this month, resulting in more than 3 billion impressions across the country. Both scents of Electrasol Gelpacs -- Orange Blossom and Sparkling Citrus -- are sold in 20-count packages for about $3.79; Sparkling Citrus Gelpacs

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