BERRY SWEET
ITY, CaLIF. -- Twentieth Century Fox Home Entertainment and American Greetings Corp. will be releasing "Seaberry Beach Party" and "Play Day Surprise" featuring Strawberry Shortcake on Feb. 15 on both VHS and DVD. Available in strawberry-scented pink packages, the DVDs feature a Berry Special Friends game, a Berry Special Places tour and a Strawberry Shortcake exclusive music video. The suggested retail price is $14.98 for the DVD and $12.98 for VHS.
BETTER BAKEWARE
RANCO CUCAMONGA, Calif. -- Bradshaw International here is rolling out a redesigned Good Cook bakeware line, supported by an on-pack coupon booklet. The booklet gives consumers over $4 in savings on Post cereals, Beringer wine and Good Cook bakeware products. The redesign initiative incorporated new features like larger, easy-grip handles and a new, rich metallic non-stick coating. The Good Cook Premium line offers a wide assortment of products including cookie sheets, roasters, springform pans and other bakeware. Bradshaw began rolling out the new bakeware program last month.
ON A ROLL
CINCINNATI -- Procter & Gamble here announced that it will reinvent its Charmin bath tissue line with the introduction of new roll formats, Mega Roll, Giant Roll, Big Roll and Regular rolls. The Mega roll, the equivalent of four regular rolls of toilet tissue, will also come with a free Charmin Extender to replace the existing spindle on a batch tissue holder to make room for the larger size. The rollout begins in February and will be supported by media advertising, sampling, public relations, partnerships and a variety of in-store marketing solutions that can be tailored to meet individual retailer needs. Product packaging has also been redesigned to communicate the new product sizes to consumers.
TOP 10 SUPERMARKET DVD SELL-THROUGH TITLES
Rank, Last Week: Title (Weeks Out); Studio; DVD Retail
1, N: Friday Night Lights: Universal; $29.98
2, N: The Forgotten; Columbia; $28.95
3, N: Cellular; New Line; $27.95
4, N: Catwoman; Warner; $27.95
5, 1: The Village (1); Buena Vista; $29.99
6, 2: Napoleon Dynamite (4); Fox; $29.98
7, 3: Troy (2); Warner; $29.95
8, 4: Without a Paddle (1); Paramount; $29.95
9, 5: Anchorman (3); DreamWorks; $29.99
10, 7: King Arthur (4); Buena Vista; $29.99
N = New
As of Jan. 23, 2005 This chart, tailored for the supermarket video market, is based on information taken from more than 1,000 supermarket rental locations serviced by Ingram Entertainment, La Vergne, Tenn.
