PRODUCTS & PROMOTIONS: CELLULAR LIFELINE...COOL CURE...TWICE IN A MILLION

CELLULAR LIFELINEThe stakes of poor cell phone service just got higher. "Cellular," from New Line Home Entertainment here, hits retail shelves on Jan. 18, with an order deadline of Dec. 14. The release will be supported by an advertising campaign targeting young adults. The campaign will include national print advertisements in magazines and spots on major networks and cable television. Advertisements

CELLULAR LIFELINE

The stakes of poor cell phone service just got higher. "Cellular," from New Line Home Entertainment here, hits retail shelves on Jan. 18, with an order deadline of Dec. 14. The release will be supported by an advertising campaign targeting young adults. The campaign will include national print advertisements in magazines and spots on major networks and cable television. Advertisements will generate more than 200 million consumer impressions. In "Cellular," Kim B

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