PRODUCTS & PROMOTIONS: CEREAL ENTERTAINMENT...CAN'T WAIT DATE

CEREAL ENTERTAINMENTeneral Mills began putting five previously unreleased Neopets Trading Card Game cards in Cocoa Puffs, Cookie Crisp and Reese's Puffs this month to kick off a consumer promotion. Each box of cereal contains one free card and a prize code that can be redeemed online for a free Neopets item. Neopets, Glendale, Calif., is owned by Wizards of the Coast, a subsidiary of Hasbro, Pawtucket,

CEREAL ENTERTAINMENT

eneral Mills began putting five previously unreleased Neopets Trading Card Game cards in Cocoa Puffs, Cookie Crisp and Reese's Puffs this month to kick off a consumer promotion. Each box of cereal contains one free card and a prize code that can be redeemed online for a free Neopets item. Neopets, Glendale, Calif., is owned by Wizards of the Coast, a subsidiary of Hasbro, Pawtucket, R.I. The five cards feature new artwork and new game-play mechanics. Neopets

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