-- General Mills here has teamed up with Ecolab, also in Minneapolis, to launch a new Pillsbury Doughboy Foaming Hand Soap. Ecolab's soap was formulated with a "fresh-baked fragrance" and comes in a water-resistant foaming pump container shaped like the Pillsbury Doughboy. The Doughboy-shaped container and the hand soap were developed under a licensing agreement between the two companies.
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CENTURY CITY, Calif. -- Ooh la la! Le marketing