PRODUCTS & PROMOTIONS: GILLETTE'S GAME FACE...AGELESS PRINCESS...SUAVE STYLE

GILLETTE'S GAME FACEllette Co. here will return to its roots with a new campaign focused once again on its well-known slogan, "Gillette. The Best a Man Can Get." Along with the return to its aspirational signature, Gillette had teamed up with Sports Illustrated and football great Steve Young to host a national consumer contest called, "The Best Game Face a Man Can Get," in which contestants competed

GILLETTE'S GAME FACE

llette Co. here will return to its roots with a new campaign focused once again on its well-known slogan, "Gillette. The Best a Man Can Get." Along with the return to its aspirational signature, Gillette had teamed up with Sports Illustrated and football great Steve Young to host a national consumer contest called, "The Best Game Face a Man Can Get," in which contestants competed for a chance to appear in Sports Illustrated and win prizes worth over $20,000.

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