PRODUCTS & PROMOTIONS: JOINT CARE...LIGHT IT UP...MONKEY MARKETING

Joint CareN.Y. - Rexall Sundown here is extending its joint care supplement line, Osteo Bi-Flex, to include a new formula containing 5-Loxin, a patent-pending ingredient for guarding against the action of enzymes that affect joint health. Osteo Bi-Flex Advanced Triple Strength with Joint Shield is packaged in 40-, 80- and 120-count sizes. The launch will be supported by a $4 million national television

Joint Care

N.Y. - Rexall Sundown here is extending its joint care supplement line, Osteo Bi-Flex, to include a new formula containing 5-Loxin, a patent-pending ingredient for guarding against the action of enzymes that affect joint health. Osteo Bi-Flex Advanced Triple Strength with Joint Shield is packaged in 40-, 80- and 120-count sizes. The launch will be supported by a $4 million national television ad campaign on cable network stations that began in September and will extend

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