PRODUCTS & PROMOTIONS: POWER BOOST...LOVE IN THE AIR...'IDOL' WORSHIP

POWER BOOSTN.J. -- Panasonic here has unveiled its "next generation" of batteries with Oxyride Extreme Power, which will be supported by an aggressive marketing campaign, including print and online components. Panasonic will introduce the dry batteries in AA- and AAA-size power cells as a new category called Oxyride. The batteries were developed for use with portable digital devices, such as cameras,

POWER BOOST

N.J. -- Panasonic here has unveiled its "next generation" of batteries with Oxyride Extreme Power, which will be supported by an aggressive marketing campaign, including print and online components. Panasonic will introduce the dry batteries in AA- and AAA-size power cells as a new category called Oxyride. The batteries were developed for use with portable digital devices, such as cameras, handheld games and audio products. The products will launch in the spring of th

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