PROFIT FOUND IN VARIETY, SKU DUPLICATION CUTS

TAMPA, Fla. -- Eliminating excess duplication by slashing stockkeeping units as much as 25% sparked sharply higher sales and profits in three pilot programs.The programs, at Cub Foods, Bi-Lo and Save Mart Supermarkets, involved reducing product duplication and using the extra space to enhance variety. As a result of the moves, per-SKU net profit and sales shot up by as much as 40%.The test programs,

TAMPA, Fla. -- Eliminating excess duplication by slashing stockkeeping units as much as 25% sparked sharply higher sales and profits in three pilot programs.

The programs, at Cub Foods, Bi-Lo and Save Mart Supermarkets, involved reducing product duplication and using the extra space to enhance variety. As a result of the moves, per-SKU net profit and sales shot up by as much as 40%.

The test programs, conducted under the umbrella of the industry's much touted Efficient Consume

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