PROFITING TO THE OLDIES

For many retailers, video is getting old -- and that's been very good for business.While the new-release hit movies usually sell for close to cost, at cost, or even below cost, catalog sell-through programs at low price points are providing supermarkets with a new source of profits. When merchandised prominently, impulse purchases of these older movies follow as consumers seek to build up their libraries

For many retailers, video is getting old -- and that's been very good for business.

While the new-release hit movies usually sell for close to cost, at cost, or even below cost, catalog sell-through programs at low price points are providing supermarkets with a new source of profits. When merchandised prominently, impulse purchases of these older movies follow as consumers seek to build up their libraries of movies on DVD.

Shrink remains a concern, but worries over it are

Register to view the full article

Already a member? .