Personalized greetings are drawing new card customers who are adding incremental sales to the nearly $6 billion card market.
A much younger consumer -- 18 to 39 years old, compared with the traditional card buyer, ages 45 to 50 -- is using the interactive kiosks. Surprisingly, 30% to 40% of those who create personalized cards are men.
These consumers are willing to pay a premium, $3.50, for the personalized cards, compared with $1.50 for traditional cards. At $3.50 a card, ret