PROFITING FROM SELL-THROUGH

In years past, the words "sell-through" and "profit" were seldom used together. Retailers despised the low margin they had to accept on hit sell-through movies.But with the evolution of low-priced catalog sell-through programs, providing ample profit and driving impulse purchases, all that has changed. Retailers still advertise the hits at minimum advertised price to drive traffic and create a price

In years past, the words "sell-through" and "profit" were seldom used together. Retailers despised the low margin they had to accept on hit sell-through movies.

But with the evolution of low-priced catalog sell-through programs, providing ample profit and driving impulse purchases, all that has changed. Retailers still advertise the hits at minimum advertised price to drive traffic and create a price image, but customers are drawn to their displays of under $10 and $15 products, and m

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