PROFITS AND PANACHE

PHOENIX -- Bolstering the front end while enhancing the mainline is a key strategy for success in the magazine category.That's part of the story the magazine industry has been telling retailers in its efforts to boost sales in a category that can be beneficial to both sides of the supply chain. The advantages of magazines and the ways to successfully merchandise them will be on the agenda at this

PHOENIX -- Bolstering the front end while enhancing the mainline is a key strategy for success in the magazine category.

That's part of the story the magazine industry has been telling retailers in its efforts to boost sales in a category that can be beneficial to both sides of the supply chain. The advantages of magazines and the ways to successfully merchandise them will be on the agenda at this week's Retail Conference of the Magazine Publishers of America here.

A prolonged

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