PROFITS CAN BE FOUND IN UPGRADING PREPARED LINES, SAYS STUDY

COLORADO SPRINGS, Colo. -- One pound of potato chips costs 200 times more than one pound of potatoes.The potato-to-chip ratio shows as well as anything that consumers are willing to pay more for prepared items than for comparable ingredients. And it means that while the supermarket industry may not be quite up to speed in turning prepared foods into high profitability, the potential is there.At least

COLORADO SPRINGS, Colo. -- One pound of potato chips costs 200 times more than one pound of potatoes.

The potato-to-chip ratio shows as well as anything that consumers are willing to pay more for prepared items than for comparable ingredients. And it means that while the supermarket industry may not be quite up to speed in turning prepared foods into high profitability, the potential is there.

At least that's the reasoning of Bill Main, founder, and Barbara Geshekter, presiden

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