PROFITS ON TAP

As the summer months approach and beer promotions get under way, retailers should continue to hone in more on consumer shopping trends in order to clean up the beer aisle, maximize profits and weed out brands that perform poorly, industry insiders told SN.While the category is dominated by three major brands -- Miller, Budweiser and Coors -- the abundance of specialty and imported varieties has left

As the summer months approach and beer promotions get under way, retailers should continue to hone in more on consumer shopping trends in order to clean up the beer aisle, maximize profits and weed out brands that perform poorly, industry insiders told SN.

Register to view the full article