PROJECT INFO IS GATHERING MOMENTUM

OAK BROOK, Ill. -- Project Info, a multicompany effort to develop practical methods for electronic communication of promotion information between brand marketers and retailers, is gaining momentum as more companies sign on for pilot testing.Originally involving Pet Inc. and a handful of brokers, Project Info has attracted at least eight more manufacturers, and enjoys aggressive support from the National

OAK BROOK, Ill. -- Project Info, a multicompany effort to develop practical methods for electronic communication of promotion information between brand marketers and retailers, is gaining momentum as more companies sign on for pilot testing.

Originally involving Pet Inc. and a handful of brokers, Project Info has attracted at least eight more manufacturers, and enjoys aggressive support from the National Food Brokers Association and software suppliers.

Project Info is aimed at

Register to view the full article

Already a member? .