PROJECT INFO QUICKLY MEETING OBJECTIVES

SAN FRANCISCO -- Project Info, the multi-company effort to create standards for the electronic communication of sales and promotion information among brand marketers, brokers and retailers, is moving quickly from development into implementation:A total of 16 manufacturers are now actively participating in pilots or expanded tests, along with dozens of food brokers.Use of the market development fund

SAN FRANCISCO -- Project Info, the multi-company effort to create standards for the electronic communication of sales and promotion information among brand marketers, brokers and retailers, is moving quickly from development into implementation:

A total of 16 manufacturers are now actively participating in pilots or expanded tests, along with dozens of food brokers.

Use of the market development fund transaction sets has been routine at several companies for nearly a year now.

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