PROMISED LAND

Supermarkets have become a promising growth venue for prepaid phone-card suppliers as they attempt to burst out of an over-reliance on convenience stores and gas stations.But the effort to make supermarkets a mainstream venue for phone cards is testing the marketing and merchandising mettle of what is still a young industry, and the companies admit that the food-market environment presents some formidable

Supermarkets have become a promising growth venue for prepaid phone-card suppliers as they attempt to burst out of an over-reliance on convenience stores and gas stations.

Register to view the full article