PROMISED LAND

Supermarkets have become a promising growth venue for prepaid phone-card suppliers as they attempt to burst out of an over-reliance on convenience stores and gas stations.But the effort to make supermarkets a mainstream venue for phone cards is testing the marketing and merchandising mettle of what is still a young industry, and the companies admit that the food-market environment presents some formidable

Supermarkets have become a promising growth venue for prepaid phone-card suppliers as they attempt to burst out of an over-reliance on convenience stores and gas stations.

But the effort to make supermarkets a mainstream venue for phone cards is testing the marketing and merchandising mettle of what is still a young industry, and the companies admit that the food-market environment presents some formidable obstacles to their success.

"The prepaid phone card is slowly but surel

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