PROMOFLOR'S BEE GETS SWEET RESPONSE

ANNAPOLIS, Md. -- A survey that appeared in USA Today indicated that the National Promoflor Council's floral promotion campaign is reaching consumers.A report on the survey released earlier this month said a majority of consumers liked the council's spokescharacter Buzz the Bee, and also liked the commercials in which Buzz encourages increased purchases of fresh flowers.The survey was conducted by

ANNAPOLIS, Md. -- A survey that appeared in USA Today indicated that the National Promoflor Council's floral promotion campaign is reaching consumers.

A report on the survey released earlier this month said a majority of consumers liked the council's spokescharacter Buzz the Bee, and also liked the commercials in which Buzz encourages increased purchases of fresh flowers.

The survey was conducted by the Harris Ad Track Research Service for USA Today, and the results appeared i

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