PROMOTE WELLNESS WHEN MARKETING ORGANICS: DEMERITT

CHICAGO -- Retailers can capitalize on the current absence of brand loyalty in the natural and organic food market by developing private-label lines that promote personal health.According to Laurie Demeritt, president, The Hartman Group, Bellevue, Wash., retailers can parlay the trust that is already associated with their reputable store name into a private-label line of natural and organic products.Shoppers

CHICAGO -- Retailers can capitalize on the current absence of brand loyalty in the natural and organic food market by developing private-label lines that promote personal health.

According to Laurie Demeritt, president, The Hartman Group, Bellevue, Wash., retailers can parlay the trust that is already associated with their reputable store name into a private-label line of natural and organic products.

Shoppers view natural and organic products, collectively, as a preventative

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