PROMOTE WELLNESS WHEN MARKETING ORGANICS: DEMERITT

CHICAGO -- Retailers can capitalize on the current absence of brand loyalty in the natural and organic food market by developing private-label lines that promote personal health.According to Laurie Demeritt, president, The Hartman Group, Bellevue, Wash., retailers can parlay the trust that is already associated with their reputable store name into a private-label line of natural and organic products.Shoppers

CHICAGO -- Retailers can capitalize on the current absence of brand loyalty in the natural and organic food market by developing private-label lines that promote personal health.

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