PROMOTING ANALYTICS

Retailers who've driven profit margins with the assistance of price optimization technology used to identify optimal prices are drilling down even deeper to uncover opportunities to maximize promotions. Promotional price optimization technology, like everyday price optimization software, is integrated with a retailer's point-of-sale application to capture movement data. The analytic tool reviews that

Retailers who've driven profit margins with the assistance of price optimization technology — used to identify optimal prices — are drilling down even deeper to uncover opportunities to maximize promotions.

Promotional price optimization technology, like everyday price optimization software, is integrated with a retailer's point-of-sale application to capture movement data. The analytic tool reviews that data, as well as information relating to cost of goods, price elasticity and comp

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