PROMOTING OUTSIDE THE BOX

Retailers have begun to realize that cross promoting magazines can pay dividends beyond greater sell-through. Efforts to merchandise selected titles within targeted product categories not only can boost profits, but can add to the total shopping experience and help retailers build their image as a destination within the product category.One targeted department is wellness. Shoppers' cognizance of

Retailers have begun to realize that cross promoting magazines can pay dividends beyond greater sell-through. Efforts to merchandise selected titles within targeted product categories not only can boost profits, but can add to the total shopping experience and help retailers build their image as a destination within the product category.

One targeted department is wellness. Shoppers' cognizance of general wellness coupled with the food industry's "Whole-Health" initiative has prompted

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