PROMOTION SEEKERS

Shoppers were on the prowl for the best grocery deals during the 52 weeks ending June 13, 2010. Many were willing to drive all over town to find them. One of the most promotional segments was salty snacks. Though the No. 3 category by volume was deemed nonessential by penny-pinchers who cut back spending on such foods, promotions made purchases worthwhile, boosting both dollar and unit sales 3.7%.

Shoppers were on the prowl for the best grocery deals during the 52 weeks ending June 13, 2010. Many were willing to drive all over town to find them.

One of the most promotional segments was salty snacks. Though the No. 3 category by volume was deemed nonessential by penny-pinchers who cut back spending on such foods, promotions made purchases worthwhile, boosting both dollar and unit sales 3.7%.

In some cases marketers' promotional strategies failed to boost

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