PROMOTIONAL INSIGHTS

Consumers are so price-conscious that 54% said they don't mind when retailers track their loyalty-card purchases if it means they'll get a discount, according to a new survey conducted by SN and Experian, an information company based in Costa Mesa, Calif.The 2003 Survey of Manufacturer Promotional Practices, based on an online poll of 100 primary household shoppers, also revealed that 43% of those

Consumers are so price-conscious that 54% said they don't mind when retailers track their loyalty-card purchases if it means they'll get a discount, according to a new survey conducted by SN and Experian, an information company based in Costa Mesa, Calif.

The 2003 Survey of Manufacturer Promotional Practices, based on an online poll of 100 primary household shoppers, also revealed that 43% of those surveyed said they like it when they are automatically entered in a contest or sweepsta

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