PROMOTIONS ARE FUELED BY COLLABORATIONS

CHICAGO -- The supermarket industry is known for its savvy in forming promotional partnerships -- with suppliers, community organizations and other parties.One of the most skilled retailers at forming these partnerships is IGA, based here, which has recently been committed to further developing such efforts."We've always had partnerships, but now we're taking them to a higher level," said Shannan

CHICAGO -- The supermarket industry is known for its savvy in forming promotional partnerships -- with suppliers, community organizations and other parties.

One of the most skilled retailers at forming these partnerships is IGA, based here, which has recently been committed to further developing such efforts.

"We've always had partnerships, but now we're taking them to a higher level," said Shannan Blagg, IGA communications director. "It's a new era for these programs at IGA."

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