PROMOTIONS HELPING LIFT ORANGE JUICE SALES

HOUSTON -- When it comes to orange juice, price is proving to be a significant factor for consumers.uice in two markets through recent promotional initiatives.In New York, Minute Maid is enjoying a 350% increase in market share, according to Coca-Cola spokeswoman Chris Bozman, following a new pricing strategy that brought the previously more expensive not-from-concentrate orange juice to the same

HOUSTON -- When it comes to orange juice, price is proving to be a significant factor for consumers.

uice in two markets through recent promotional initiatives.

In New York, Minute Maid is enjoying a 350% increase in market share, according to Coca-Cola spokeswoman Chris Bozman, following a new pricing strategy that brought the previously more expensive not-from-concentrate orange juice to the same price point as its from-concentrate juice.

"It's a strategy that we'v

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