PROMOTIONS ON PARADE

A blast of supermarket Fourth of July campaigns are focusing on dry grocery promotional offers, seasonal displays and advertising."Fourth of July is the biggest week of the year for us because of campers and people coming up from Florida to get away from the heat," explained Thomas Outlaw, vice president of grocery sales for Ingles Markets, Black Mountain, N.C.To reach its out-of-town shoppers, Ingles

A blast of supermarket Fourth of July campaigns are focusing on dry grocery promotional offers, seasonal displays and advertising.

"Fourth of July is the biggest week of the year for us because of campers and people coming up from Florida to get away from the heat," explained Thomas Outlaw, vice president of grocery sales for Ingles Markets, Black Mountain, N.C.

To reach its out-of-town shoppers, Ingles relies on newspaper, radio and TV advertising. The retailer also expands i

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