TO PROTECT AND SELL

Merchandising calling cards at supermarkets has no simple cut-and-dried method.ut the merchandise on the sales floor where it can trigger greater impulse purchases.Some have gone to more costly and labor-intensive point-of-purchase activation systems to activate cards sold on the floor. Others have found that live cards sold from the cash drawer are a better method.Many expect the use of vending machines

Merchandising calling cards at supermarkets has no simple cut-and-dried method.

ut the merchandise on the sales floor where it can trigger greater impulse purchases.

Some have gone to more costly and labor-intensive point-of-purchase activation systems to activate cards sold on the floor. Others have found that live cards sold from the cash drawer are a better method.

Many expect the use of vending machines to grow as a point of distribution. Also, as the system

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