Merchandising calling cards at supermarkets has no simple cut-and-dried method.
ut the merchandise on the sales floor where it can trigger greater impulse purchases.
Some have gone to more costly and labor-intensive point-of-purchase activation systems to activate cards sold on the floor. Others have found that live cards sold from the cash drawer are a better method.
Many expect the use of vending machines to grow as a point of distribution. Also, as the system