PROVIGO TO HIKE MARKET SHARE TO FIGHT GROWING COMPETITION

MONTREAL (FNS) -- Provigo here announced plans to double its market share in Ontario to nearly 20% within five years in order to fend off new competition from Loblaw Cos., Toronto, and Sobey Stores, Stellarton, Nova Scotia.Both Loblaw and Sobey have announced new store openings in Provigo's traditional stronghold of Quebec where it has a 38.1% share of the estimated $10 billion, ($14 billion Canadian),

MONTREAL (FNS) -- Provigo here announced plans to double its market share in Ontario to nearly 20% within five years in order to fend off new competition from Loblaw Cos., Toronto, and Sobey Stores, Stellarton, Nova Scotia.

Both Loblaw and Sobey have announced new store openings in Provigo's traditional stronghold of Quebec where it has a 38.1% share of the estimated $10 billion, ($14 billion Canadian), grocery market vs. 31.8% in 1994.

President and Chief Executive Officer Pi

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