PRUDENT PRUNING

Brand marketers are stepping up to help their customers manage variety and duplication, in some cases recommending delistings of their own items. Hard decisions, but the alternative may be to see items pruned for them without the benefit of sound analyses.Simultaneously, some manufacturers are making strategic cuts in their internal assortments, eliminating nonproductive packages, case sizes -- even

Brand marketers are stepping up to help their customers manage variety and duplication, in some cases recommending delistings of their own items. Hard decisions, but the alternative may be to see items pruned for them without the benefit of sound analyses.

Simultaneously, some manufacturers are making strategic cuts in their internal assortments, eliminating nonproductive packages, case sizes -- even entire lines -- pre-emptively, based on category management and consumer knowledge.

Register to view the full article

test - Advanced Registered User

Already a member? .