PRUNE GROWERS SEEK MORE MODERN NAME

LOS ANGELES -- Unlike rock star "The Artist Formerly Known as Prince," prunes don't want to change their name to an unpronounceable symbol, but do hope to become known as "dried plums," in hopes of improving their geriatric image, according to the California Prune Board, which is spearheading the effort.The board has petitioned the Food and Drug Administration, Washington, to approve the more literal

LOS ANGELES -- Unlike rock star "The Artist Formerly Known as Prince," prunes don't want to change their name to an unpronounceable symbol, but do hope to become known as "dried plums," in hopes of improving their geriatric image, according to the California Prune Board, which is spearheading the effort.

The board has petitioned the Food and Drug Administration, Washington, to approve the more literal term as an alternative name for the prune, a request that requires FDA approval, sin

Register to view the full article