PUBLISHERS ARE ADVISED TO TARGET MAGAZINE, BOOK CHOICES AT RETAIL

NEW ORLEANS -- The idea is to place the right product in the right supermarket for the right shopper. Getting that done today calls for category management and efficient assortment techniques. That's how a Food Marketing Institute executive described the challenge facing the magazine and book publishing industry. "The key is not having all the items and all the choices, but having the 'right' items,"

NEW ORLEANS -- The idea is to place the right product in the right supermarket for the right shopper. Getting that done today calls for category management and efficient assortment techniques. That's how a Food Marketing Institute executive described the challenge facing the magazine and book publishing industry. "The key is not having all the items and all the choices, but having the 'right' items," said Michael Sansolo, vice president of industry relations for the Washington-based trade ass

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