PUBLISHERS GIRD FOR POSTAL HIKE

NEW YORK -- - The Magazine Publishers of America here will mount a $10 million campaign to fight the effects of a proposed 15% hike in postal rates for magazines. rkets. "They will try and drive sales through the food channel with more focused promotions and substantially increased cross merchandising with advertisers' products."Pashby added that "merely due to the potential for a postage increase,

NEW YORK -- - The Magazine Publishers of America here will mount a $10 million campaign to fight the effects of a proposed 15% hike in postal rates for magazines.

rkets. "They will try and drive sales through the food channel with more focused promotions and substantially increased cross merchandising with advertisers' products."

Pashby added that "merely due to the potential for a postage increase, publishers will start to focus their attention on the [increased] marketing of

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