PUBLIX IS AMONG CATEGORY MASTERS WINNERS

BOCA RATON, Fla. -- Publix Super Markets, Coca-Cola North America and Acosta Sales and Marketing Co. were named "category masters" at last week's ACNielsen Category Masters conference here. trading partners, who were asked in a polling of a portion of the readership of both SN and Brand Marketing to identify which companies they considered to be the best practitioners of category management. Retailers

BOCA RATON, Fla. -- Publix Super Markets, Coca-Cola North America and Acosta Sales and Marketing Co. were named "category masters" at last week's ACNielsen Category Masters conference here.

trading partners, who were asked in a polling of a portion of the readership of both SN and Brand Marketing to identify which companies they considered to be the best practitioners of category management. Retailers were asked to choose a manufacturer partner, manufacturers were asked to choose a re

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